Marketing communications management: concepts & theories, cases & practices / Paul Copley.
By: Copley, Paul.
Material type: BookPublisher: New Delhi : Elsevier, c2004Description: xii, 440 p. : ill. ; 26 cm.ISBN: 9788131207659; 813120765X.Subject(s): Marketing | CommunicationDDC classification: 658.4Item type | Current location | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Books | Eastern University Library General Stacks | 658.4 COM 2004 (Browse shelf) | Not For Loan | 11950 |
Includes index.
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